Loopkicks Merch
Project Brief
As part of Loopkicks’ mission to represent and grow the tricking community, I collaborated with the brand to create a fresh line of apparel that reflects their core values and style. This project required a comprehensive approach, blending graphic design, creative direction, and photography to deliver a cohesive and engaging campaign.
For the merchandise, I developed designs that embodied Loopkicks’ grassroots ethos while maintaining a modern and wearable aesthetic. The apparel pieces were created with attention to detail, ensuring the visuals resonated with their dedicated community and beyond.
To launch the collection, I conceptualized and directed a photoshoot that brought the designs to life. By curating the right location, styling, and models, I captured imagery that highlighted the apparel’s quality and authenticity. The final photographs were used across social media platforms, showcasing the new line in a way that elevated the brand’s presence and connected with their audience.
Photography + Creative Direction
To bring the Loopkicks merchandise collection to life, I took charge of both photography and creative direction, ensuring the visuals conveyed the brand’s vibrant identity and resonated with the tricking community. The photoshoot was carefully planned, starting with scouting a location that captured the urban yet community-driven spirit of Loopkicks. I worked closely with models, styling them in ways that highlighted the apparel’s details while maintaining an authentic and approachable look.
As creative director, I curated the visual narrative, focusing on capturing movement, attitude, and the lifestyle that embodies Loopkicks. From framing dynamic poses to balancing natural lighting with the apparel’s colors, I aimed to create images that were both visually compelling and brand-aligned. The final photos, used across marketing and social media platforms, successfully elevated the collection’s launch, strengthening the brand’s connection with its audience and expanding its reach.
